The House

The history of Gianni Carità e Figli Spa begins in 1834, when Vincenzo Carità, Gianni's great-grandfather, opened his first goldsmith's shop in the heart of Naples.

At just thirty years old, he managed to establish himself at the Bourbon court with his taste and mastery in the creation of jewellery, creating a splendid necklace for Maria Theresa of Austria, wife of Ferdinand II.

Vincenzo Carità's workshop soon became the most sought-after training center for many young people. Since then, a Vincenzo and a Giovanni have followed one another, until today, when Gianni Carità has been at the helm of the company since 1969. He has instilled style, elegance, and sophistication in the creations that bear his name.

Exclusive jewels crafted with carefully selected precious stones, the result of constant innovative research and meticulous attention to every detail.

In 1996, Gianni Carità e Figli SpA moved its entire business from the ancient Borgo Orefici in Naples to the “IL TARì” goldsmith center in Marcianise, in the province of Caserta, of which Gianni Carità was a founding member and president for over twenty years.

Today, the company is led by Cavaliere del Lavoro Gianni Carità and his three sons, the fifth generation: Vincenzo, Giancarlo, and Pierpaolo. They represent the company's two souls: the exquisitely traditional and the innovative, meeting the changing tastes and demands of the market. This duality also emerges in the jewelry creations, which sophisticatedly combine the taste of traditional craftsmanship with a contemporary edge, thanks to the use of the most advanced manufacturing techniques.

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